Electronics and Appliance Specialist Retailers in Ukraine - New Market Research Report

In 2015, electronics and appliance specialist retailers had to operate in an unfavourable environment when due to economic issues Ukrainians had to carefully allocate their limited money for buying the most necessary products. Besides, being entirely dependent on imports, unit prices of electronics and appliance products rose significantly over 2014 and 2015, reflecting the strong local currency devaluation. Whilst in 2014 a number of Ukrainians rushed for consumer electronics and appliances to "invest" their devaluating money somehow and make purchases previously postponed, in 2015, the rush faded and only communication devices maintained consumer interest.

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Competitive Landscape

In 2015 Allo and Eldorado Torgova Kompaniya held the top two positions in electronics and appliance specialist retailers with value shares of 24% and 15%, respectively. Allo led in number of outlets with 513. Former leaders Foxtrot Group and Comfy, which ranked first and second back in 2012, traded positions in 2015 to hold the third and fourth leading positions, respectively. In 2014, the latter two companies also reversed the positions they had held in the previous year, after the Comfy chain expanded by 10 outlets to 92. However, in 2015 Comfy’s outlets dropped to 71. Foxtrot Group, which was the leading player in 2013, has been attempting to optimise its chain by reducing its number of outlets, which can expain in its slide in retail value share. Nonetheless, Foxtrot and Comfy (both utilising big formats of stores) remain amongst the biggest players in electronics and appliance sales value overall, and all are known for wide assortments of products.

Industry Prospects

The future of electronics and appliance specialist retailers in Ukraine will be largely dependent on macro-economic factors rather than retailers’ efforts alone, considering the difficult economic and political situation in the country at the end of the review period. Consumer spending power is forecast to be the lowest in the short term, constraining the potential of consumer electronics and appliances, usually popular in Ukraine. In 2016 sales might fall by 5% at constant 2015 prices before picking up again. As soon as consumer incomes start rising substantially, a mid-term prospect, the postponed demand and innovation launches will fuel the channel so that value sales at constant 2015 prices are expected rise by 14% over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Ukraine with research from Euromonitor's team of in-country analysts.

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