Newly released market study: Food Preparation Appliances in Morocco

Food preparation appliances posted 3% volume growth and 6% current value growth in 2015. Growth was stimulated by the trend towards consuming fresh fruit and vegetables in Morocco; consumers were buying different food preparation appliances to facilitate the process of cutting, mixing and blending different vegetables and fruits. Additionally, the short replacement cycle of such products also played a central role in the continuous growth of this category in 2015.

Competitive Landscape

Groupe SEB leads food preparation appliances with a 60% volume share in 2015. The company benefited from its large portfolio of products in this category. Additionally, its positioning in the mid-priced segment helped the company to attract a large number of consumers from all income groups.

Industry Prospects

Food preparation appliances is predicted to see a 3% retail volume CAGR, while value sales will register a 4% CAGR at constant 2015 prices over the forecast period. Growth will be driven by the fact that the majority of these products have a short replacement cycle and, as they are important for Moroccan households, this will serve to drive sales going forward.

Full Report Details at
- http://www.fastmr.com/prod/1112664_food_preparation_appliances.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Food Preparation Appliances in Morocco?
* What are the major brands in Morocco?
* Has there been a growth in penetration for food preparation appliances?
* What is the category share for food processors? Is this a growth opportunity market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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