Market Report, "Small Kitchen Appliances (Non-Cooking) in Singapore", published

From: Fast Market Research, Inc.
Published: Wed Feb 17 2016


Manufacturers are adding extra features to their electric kettles, in a bid to achieve differentiation in a homogenous product category. In order to attract customers, manufacturers are introducing cordless kettles, safe to touch features, variable temperature settings and even filtration capabilities. For example, Russell Hobbs’ Purity Kettle comes with a replaceable Brita water filter cartridge fitted into the body of the kettle, thereby enabling consumers to fill the kettle directly with tap water and obtain boiled, filtered water in a single process. For added convenience, the kettle comes with a cartridge exchange indicator on the lid that reminds consumers when the filter is due for replacement.

Competitive Landscape

Kenwood Appliances (S) Pte Ltd leads small kitchen appliances (non-cooking) in Singapore, with a retail volume sales share of 18% in 2015. This is largely due to its ownership of three major brands: Kenwood, Braun and De’Longhi. De’Longhi is the leading brand in coffee mills in Singapore.

Full Report Details at
- http://www.fastmr.com/prod/1112901_small_kitchen_appliances.aspx?afid=301

Industry Prospects

Sales of small kitchen appliances (non-cooking) are set to grow at a CAGR of 3% over the forecast period, to reach 241,700 units in 2020. Kettles will continue to dominate volume sales and remain the key growth driver for this category, being seen as an essential appliance by many households in the country.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Kitchen Appliances (Non-Cooking) in Singapore?
* What are the major brands in Singapore?
* Has the recession impacted performance in small kitchen appliances insdustry?
* Are coffee mills growing in line with coffee machine consumption?

Reasons to Get this Report

About Fast Market Research

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