"Homeshopping in New Zealand" Published

Homeshopping continued to experience a downward trend in popularity in 2015, and recorded the largest value decline in non-store retailing in that year and over the review period as a whole. This decrease in sales was largely a result of the growth in popularity of internet retailing. Unlike direct selling, homeshopping offers very little by way of differentiation from internet retailing.

Competitive Landscape

EziBuy was the clear leader in homeshopping, and accounted for almost 18% of value sales in 2015. This was, however, a decrease of one percentage point from 2014. The company overall has benefited from its move towards internet retailing to supplement homeshopping sales. Furthermore, the retailer is a substantial player in mixed retailing, operating in department stores. The company benefits from a long tradition in homeshopping, with consumers showing a degree of brand loyalty towards the retailer.

Full Report Details at
- http://www.fastmr.com/prod/1113548_homeshopping_new_zealand.aspx?afid=301

Industry Prospects

The prospects for homeshopping are poor over the forecast period, with a sharp value decline of 17% in constant value terms expected. By the end of the forecast period, homeshopping if projected to account for just 2% of value sales in non-store retailing, largely owing to the growth of internet shopping. Online retailing offers lower costs for retailers, with those savings being passed on to consumers. Furthermore, there is a greater range of products available online than those provided through homeshopping, with ease of accessibility another key factor.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in New Zealand?
* What products continue to sell well through the homeshopping channel?
* How is the homeshopping channel being affected by the growth of internet retailing?

Reasons to Get this Report

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