Newly released market study: Air Treatment Products in Saudi Arabia

Energy-efficiency continues to be a focal point within air conditioners, following the bans and regulations that were introduced by the Saudi Energy Efficiency Centre (SEEC) during the review period. Manufacturers were notified that all air conditioners should have energy-efficiency labels, with window air conditioners required to have a four-star rating and split air conditioners a six-star rating. After these rules were implemented a large number of air conditioners units were confiscated in 2014, which resulted in losses for many manufacturers. However, in 2015 most manufacturers complied with the energy-efficiency standards and the growth of air conditioners was put back on track.

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Competitive Landscape

LG Electronics Saudi Arabia Ltd leads air treatment products with a 16% volume share in 2015. The company’s success is due to the strength of the global brand name it represents.

Industry Prospects

Energy efficiency will remain an important focal point within air conditioners over the forecast period, with energy efficiency standards expected to be raised. The government is likely to continue its inspections of domestically produced and imported air conditioners units, to ensure that they conform to the minimum standards. Air treatment products in general is expected to see a healthy increase at a CAGR of 3% in retail volume terms over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in Saudi Arabia?
* What are the major brands in Saudi Arabia?
* Are split air conditioners taking share from room and window units?
* Is construction a key retail channel for distribution in Saudi Arabia?

Reasons to Get this Report

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