New Market Research Report: Irons in Thailand

Among middle-income and high-income consumers, steam irons were preferred to dry irons because they remove wrinkles and creases from clothes more effectively and quickly however, low-income consumers continued to favour dry irons, which are cheaper. In 2015, the retail volume share of traditional steam irons increased to 47%. Steam generators/ironing systems, a niche product, saw a decline in popularity. Its share was only 4% in 2015.

Competitive Landscape

Philips Electronics (Thailand) Ltd led with 36% of retail volume sales in 2015, and registered growth of 5% to reach 942,000 units. Groupe SEB (Thailand) Ltd ranked second with 21% and registered retail volume growth of 11% to reach 547,000 units.

Industry Prospects

Irons is expected to register a retail volume CAGR of 4% over the forecast period. Players offering steam irons are expected to introduce higher-quality products to meet demand and suit modern lifestyles. The average price increase is expected to stagnate (constant 2015 prices) over the forecast period due to strong competition.

Full Report Details at
- http://www.fastmr.com/prod/1112750_irons_thailand.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in Thailand?
* What are the major brands in Thailand?
* What is the most common cooking appliances in Thailand?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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