Newly released market study: Home Laundry Appliances in Thailand

Automatic washing machines, the largest category, recorded the strongest retail volume growth of 8% in 2015. Within automatic washing machines, top-loading was the most popular type in 2015, with 79% of retail sales. Front-loading automatic washing machines registered a retail volume CAGR of 14% the review period – double the growth rate of top-loading washing machines. Front-loading washing machines are appealing to consumers because they use less water than top-loading. However, most consumers still prefer top-loading washing machines because they are relatively affordable, have big capacity and present few problems with water leakage. Besides, retailers also offered attractive promotions for top-loading washing machines.

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Competitive Landscape

LG Electronics (Thailand) Co Ltd led with 28% of retail volume sales in 2015, followed by Hitachi Sales (Thailand) Co Ltd, Panasonic AP Sales (Thailand) and Thai Samsung Electronics Co Ltd.

Industry Prospects

Home laundry appliances is expected to register a retail volume CAGR of 3% over the forecast period. New housing in the country is expected to drive sales of home laundry appliances over the forecast period. Although the economy is not expected to grow strongly, consumers have to buy home laundry and refrigeration appliances for their new homes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in Thailand?
* What are the major brands in Thailand?
* What is the average volume capacity for washing machines in Thailand?
* Has there been a shift from front loading to top loading washing machines?
* What is the sizing of automatic versus semi-automatic washing machines in Thailand?

Reasons to Get this Report

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