New Market Research Report: Small Cooking Appliances in Israel

Coffee machines have become a symbol of an improved lifestyle. Coffee is not just a drink for consumers, it often provides a framework for socialising or business meetings, and, like home cinema systems, which allow consumers to enjoy a cinema experience at home, so too, coffee machines provide consumers with quality coffee at home. Demand for coffee machines is rising, as consumers increasingly seek quality coffee in their homes. Some consumers even buy coffee machines not because they like coffee, but because they want to be able to offer their guests good coffee. This is reflected by the rising penetration rate of coffee machines, with the number of households owning a coffee machine increasing by two percentage points in 2015, and this is expected to continue to grow over the forecast period.

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Competitive Landscape

Brimag Digital Age led small cooking appliances in 2015 with a 16% retail volume share, closely followed by Nestlé Nespresso which held a 15% retail volume share with its Nespresso coffee machines. Brimag Digital Age distributes the Kenwood and Graetz brands, which accounted for most of the company’s sales in the category thanks to the varied portfolios of products, while Nespresso held a 15% retail volume share of small cooking appliances due to its strong position in pod coffee machines.

Industry Prospects

Coffee machines reached its peak in the last two years of the review period and growth in the category is expected to slow somewhat, whilst remaining relatively strong with an expected retail volume CAGR of 5% over the forecast period, in comparison with the review period CAGR of 7%. Coffee machines have become more accessible, and more importantly, more affordable, which significantly expands the target audience. Companies are expected to offer a wider variety of coffee machines at various price levels during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in Israel market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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