"Coffee in Uzbekistan" is now available at Fast Market Research

In 2015 the sharp depreciation of the Uzbekistani som against US dollar caused prices for all kinds of products to rise, particularly imported goods, and resulted in economic hardship for many people in Uzbekistan. Coffee was among the product types that became less affordable as a result of exchange rate fluctuations, as all coffee consumed in the country is imported. Economic difficulties forced many coffee drinkers to reduce their daily consumption in order to save money. However, coffee consumption continued to emerge from a relatively low base, and the category remained far from saturation point. These conflicting factors saw total coffee volume sales grow by 6% in 2015 to reach 1,556 tonnes, and retail current value sales grow by 18% to reach UZS274 billion.

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Competitive Landscape

There was very little change in the competitive environment within coffee in 2015. Mondelez International Inc continued to lead with its Jacobs brand, accounting for a retail value share of 35%. Its leading position was attributable to its status as the longest-standing company in coffee, as well as to its strong distribution network. In addition, despite the volatile economic situation in Uzbekistan in 2015, Mondelez’s advertising budget was sufficient to enable it to continue investing in marketing campaigns to strengthen brand awareness, which in turn helped it to maintain its value sales share in instant coffee.

Industry Prospects

Coffee is expected to remain relatively expensive in Uzbekistan over the forecast period. Accordingly, consumption will continue to be concentrated among urban dwellers, who tend to have higher levels of disposable income than their rural counterparts. However, an expected economic recovery should help to ensure that the category develops positively overall. It is expected that demand for fresh coffee and instant decaffeinated coffee will remain very weak, partly due to the high prices of these two product types but also because of limited distribution. At the same time, the absence of a traditional "coffee culture" in Uzbekistan will continue to restrict consumer interest in product types other than instant standard coffee.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Uzbekistan market research report includes:

* Analysis of key supply-side and demand trends

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