New market study, "Bottled Water in Spain", has been published

The recovery of the Spanish economy and with this the incomes and purchasing power of consumers in 2015 was a key factor in the increase of bottled water sales, which reached total value sales of €4,881 million, representing growth of 2% over the previous year. Meanwhile, total volume sales in Spain grew by 3% in 2015. As Spaniards' spending capacity increased, their consumption in bars and restaurants also witnessed improvement, leading to higher on-trade bottled water sales, which recorded a slightly lower increase compared to off-trade volume sales in 2015.

Competitive Landscape

The Groupe Danone subsidiary, Aguas Font Vella y Lanjaron, led retail value sales of bottled water in Spain in 2015. In addition to the strong positioning of its Font Vella brand in the Spanish market, the positive performance was boosted by its innovation strategies, including the promotion of small formats as a way to add value to consumers, and by investing in the communication of the health benefits of its products. In line with this, in 2015 the Font Vella Kids collection was extended by the introduction of four new characters from the Frozen and Avengers movies to the labels of the still natural mineral bottled water. Also in 2015, Font Vella Levité introduced a new pineapple flavour for its flavoured bottled water.

Full Report Details at
- http://www.fastmr.com/prod/1128092_bottled_water_spain.aspx?afid=301

Industry Prospects

Added-value features, such as convenient designs and new sizes, as well as formats especially created for children are likely to be key areas for development of bottled water across the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bottled Water in Spain?
* What are the major brands in Spain?
* How important is the direct selling method of distribution in Spain for bottled water sales?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Bottled Water Processing Market - Trends & Forecasts to 2019
- Global Bottled Water Market 2015-2019
- Bottled Water in France
- Bottled Water in China
- Bottled Water in France