New Study: Sweet and Savoury Snacks in Ecuador

The 3% current value growth recorded by sweet and savoury snacks in 2015 was significantly slower than the 7% gain registered in 2014. This was because companies were affected by the traffic light labelling law, which requires food packaging to use red labels for products which are high in sugar, fat or sodium, as well as ongoing import restrictions, which limited the supply of certain products.

Competitive Landscape

Snacks America Latina Ecuador Cía Ltda remained the leading player in sweet and savoury snacks in 2015, commanding a 49% value share. The company’s very well-established brands in the category include Lay’s Artesanales, Ruffles, Doritos and K-Chitos. The reason for the popularity of the company’s sweet and savoury snacks in Ecuador is a combination of competitive prices and continuous advertising. The company is also a leader in terms of product innovation.

Industry Prospects

Sweet and savoury snacks is expected to post a value CAGR of 3% at constant 2015 prices over the forecast period, this performance being largely in line with that of the review period. Marginally weaker growth, however, will be due to import restrictions and rising health consciousness, influenced by the traffic light labelling system, which is expected to limit demand for sweet and savoury snacks over the forecast period. In addition, Ecuadorian consumers are also expected to opt for more natural products such as fruit snacks and nuts which contain fewer chemicals and preservatives.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Ecuador market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sweet and savoury snacks in Ecuador?
* What are the major brands in Ecuador?
* How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

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