New Study: Non-Grocery Specialists in Kenya

Growing interest in internet retailing among young urban consumers during the review period, with popular online retailing companies such as Jumia and Rupu advertising heavily, led to online sales platforms becoming popular for non-grocery specialists to reach a wider consumer base. Jumia partnered with Samsung, Huawei and Bata in a two-week campaign dubbed "Megathon Week", which saw these players offer their products at discounted prices and set up virtual shops.

Euromonitor International's Non-Grocery Specialists in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Full Report Details at
- http://www.fastmr.com/prod/1127996_nongrocery_specialists_kenya.aspx?afid=301

Product coverage:Apparel and Footwear Specialist Retailers, Electronics and Appliance Specialist Retailers, Health and Beauty Specialist Retailers, Home and Garden Specialist Retailers, Leisure and Personal Goods Specialist Retailers, Other Non-Grocery Specialists.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Non-Grocery Specialists market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Non-Grocery Specialists in Iran
- Retailing in Australia
- Non-Grocery Specialists in Bolivia
- Non-Grocery Specialists in Belarus
- Retailing in Bulgaria