Market Report, "Womenswear in Poland", published

Womenswear registered 3% current value growth during 2015, mainly thanks to increasing interest in branded apparel amongst a significant number of Polish consumers. The country’s leading apparel manufacturers continued to invest heavily in marketing activities and the expansion of their outlet networks, which particularly regards outlets located in newly built shopping malls. As a result, sales of branded womenswear rose towards the end of the review period.

Competitive Landscape

LPP continued to lead womenswear in 2015, with a value share of 10%. The success of this domestic company is based on its developed distribution network, well-known and accepted brands and widespread promotion. Its retail outlets are predominantly located in shopping centres in large and major cities. All the company’s brands present a fast-fashion offer and are addressed to different target groups.

Industry Prospects

Full Report Details at
- http://www.fastmr.com/prod/1126451_womenswear_poland.aspx?afid=301

Womenswear is set to increase by a value CAGR of 2% at constant 2015 prices over the forecast period, growing to PLN13.4 billion. The rising development of internet retailing will be the main trend shaping womenswear in the forecast period. This tendency will strengthen in the forecast period, as the online offer and customer service will be constantly enhanced and improved. The competition in internet retailing will be increasingly intense, as the predominant part of stationary operators have already opened or are going to open their own branded online stores. Therefore, the review period CAGR of 1% at constant 2015 prices was lower than the expected CAGR of 2% in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Womenswear in Poland?
* What are the major brands in Poland?
* How dynamic is the growth of clothing and footwear internet sales?

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