New Study: Wound Care in the United Arab Emirates

The 9% value growth recorded in wound care in 2015 was a better performance than the 7% value CAGR witnessed over the review period. New technology-driven product innovations launched in 2014 continued to support growth in wound care in 2015. This gave a boost to the organic development of the category which continued due to population growth.

Competitive Landscape

Johnson & Johnson Middle East led wound care with a stable value share of 29% in 2015 owning to the organic growth of its Band-Aid and First Aid brands. Beiersdorf followed closely with a 26% value share. Its Hansaplast brand introduced a wide variety of global products to the United Arab Emirates which cater to wider target groups, such as families, which also gave competitors more reason to introduce innovative products to the country. 3M followed in third place with an increased value share of 22% in 2015.

Industry Prospects

The 4% value CAGR expected in wound care at constant 2015 prices over the forecast period will represent a slower rate than the 6% constant value CAGR recorded over the review period. Awareness of wound care is strong in the United Arab Emirates, with the majority of the population knowing how to give themselves proper wound care. Therefore, they will be open to newer varieties of innovative products which are expected to appear in the United Arab Emirates during the forecast period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in United Arab Emirates market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in United Arab Emirates?
* What are the major brands in United Arab Emirates?
* What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

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