New Market Research Report: Jeans in Hong Kong, China

Jeans posted current value growth of 3% in 2015. Skinny jeans continued to be the source of growth for the category as manufacturers launched jeans in figure-accentuating styles. These denims appealed due to their comfortable material allowing for flexible movement and versatility, matching with a wide variety of tops and occasions.

Competitive Landscape

VF Asia led jeans with a value share of 13% in 2015. The player has two brands in its portfolio: 7 For All Mankind and Lee. While the former caters to the super premium segment, the latter covers the premium range. Lee is a familiar brand name in Hong Kong known for quality denims made from a thick and long-lasting material. The brand is available in both its own retailers and department stores where it has its own dedicated area, with all its product lines offered.

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Industry Prospects

Over the forecast period, jeans is expected to decline at a marginal CAGR at constant 2015 prices. While jeans will continue to be a staple item in the wardrobes of men and women alike, they will inevitably face challenges from other types of clothing, such as sports clothing, leggings and skirts for their level of comfort. In particular, it is trendy to look sporty and fashionable with sports clothing.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Jeans in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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