New Study: Electronics and Appliance Specialist Retailers in Mexico

In the US, RadioShack declared bankruptcy and began liquidation proceedings in 2015. This had a limited impact on the brand’s existence in Mexico, however. As part of the bankruptcy proceedings, Grupo Gigante SAB de CV, already a participant in a joint venture with RadioShack, operating the brand in Mexico since 2008, purchased the remaining stake in RadioShack de México. The Mexican division consists of around 250 outlets. The outlook for RadioShack in Mexico is brighter than in the US as many of the challenges RadioShack faced north of the border are weaker in Mexico. For example, RadioShack in the US struggled to cope with internet retailers, which could better compete in terms of price and product variety. While internet retailing is growing in importance each year in Mexico, store-based retailing remained much more important in 2015, thus giving RadioShack de México the opportunity to develop more robust e-commerce operations over the next few years.

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Competitive Landscape

Best Buy Stores S de RL de CV led electronics and appliance specialist retailers in 2015 with a 5% share of value sales. While Best Buy has significantly fewer stores than Steren or RadioShack, its outlets are much larger and offer a wider variety of electronics and appliances. One of Best Buy’s competitive advantages is the focus that it places on service in-store to support the customer sales process and also post-sale through extended guaranty policies which customers can purchase.

Industry Prospects

Electronics and appliance specialist retailers is expected to record a marginal value CAGR decline at constant 2015 prices over the forecast period. It will continue to be challenged by the development of other channels, including store-based ones as well as internet retailing. In addition, as many electronics and appliance products are imported, their prices are closely tied to the value of the peso against the US dollar. In 2015, the Mexican peso lost approximately 28% of its value against the US dollar when compared with the previous year’s average, which led to a price increase on imported electronics and appliances. In 2015, many electronics and appliance specialists decided to partially absorb these price increases to encourage sales. Further fluctuations over the forecast period, however, would impact retail prices, discouraging consumption and resulting in a more negative performance.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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