Other Hot Drinks in Portugal - New Market Study Published

Other hot drinks was quite limited in term of the number of products on offer in 2015. Therefore, the category continued to suffer from a lack of visibility on retailers’ shelves. The key players did not invest in new products or communications, which also contributed to the slow growth.

Competitive Landscape

Nestlé Portugal led other hot drinks with a 67% value share in 2015. The company’s success relies on its wide portfolio of well-established brands which are all leaders in their respective categories. The most relevant example would be Nesquik, which accounted for a 50% value share within chocolate-based flavoured powder drinks in 2015. Thanks to its strong distribution and advertising strategies, and because of a lack of investment from most other players, Nestlé gained further ground over its competitors in 2015.

Industry Prospects

Other hot drinks is expected to increase at CAGRs of 2% in retail volume terms and 1% in constant 2015 value terms during the forecast period. This growth will be sustained by chocolate-based flavoured powder drinks. This category is expected to benefit the most from investments by manufacturers over the forecast period.

Full Report Details at
- http://www.fastmr.com/prod/1127365_other_hot_drinks_portugal.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Hot Drinks in Portugal?
* What are the major brands in Portugal?
* What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
* What role does vending play in the hot chocolate drinks market?
* Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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