Surface Care in Slovakia - New Study Released

Surface care continued to enjoy stable growth during 2015 as a value sales increase of 3% was recorded. Slovak consumers were more interested in added-value products and those with higher effectiveness. Moreover, surface care benefited from the modernisation of Slovak households with new, modern types of floor types and equipping higher-priced consumer appliances which need frequent care for their usage.

Competitive Landscape

The leading company operating in surface care remains Unilever Slovensko, which held a value share of 29% in 2015 after seeing a marginal increase. Its brands Domestos and Cif hold the strongest positions in the category due to their strong promotion on television and often new product development and packaging innovation. All leading companies were able to hold their positions and no significant changes in company shares were seen in 2015.

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Industry Prospects

Surface care is expected to record stable value growth during each year of the review period. The modernisation of Slovak households is predicted to continue and this will benefit certain surface care categories such as floor cleaners. The expected improvement of the Slovak economy will cause products with added benefits to gain in popularity, increasing value sales of the category. Therefore, surface care is expected to grow at a value CAGR of 3% at constant 2015 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Slovakia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in Slovakia?
* What are the major brands in Slovakia?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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