New market study, "Tea in Venezuela", has been published

For many years, the expansion and development of tea has been jeopardised by low disposable income, a lack of tea consumption culture, strong competition from coffee and limited new product development and advertising. In 2015, the lack of access to foreign exchange accounted almost entirely for the plunge in the supply of tea in Venezuela.

Competitive Landscape

Alfonzo Rivas & Cía led hot tea in 2015, recording a value share of 44% - a seven percentage point decline from 2014. The company manages the manufacturing and distribution rights of the McCormick brand, which boasts a long tradition and well-established reputation, not only in tea but also table sauces and herbs and spices. Alfonzo Rivas & Cía manages the widest variety of flavours in fruit/herbal tea, ranging from the most common chamomile infusion to mixes of red fruits. Unilever Andina de Venezuela, with its Lipton brand, ranked second in 2015 with a value share of 16%.

Full Report Details at
- http://www.fastmr.com/prod/1127429_tea_venezuela.aspx?afid=301

Industry Prospects

The scope for expansion within tea will remain limited due to factors such as limited disposable incomes, low awareness and a lack of dynamism regarding new product developments. The consumer base of tea drinkers will continue to be concentrated in mid and high income households, with low income consumers having little incentive to purchase tea.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Venezuela market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Venezuela?
* What are the major brands in Venezuela?
* Is loose leaf tea available in Venezuela?
* Is there a shift from unpackaged to packaged tea in Venezuela?
* Is there a market for tea pods in Venezuela?
* What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Venezuela?
* How are market trends changing in flavours/types for fruit/herbal and other tea?



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