Market Report, "Wearable Electronics in Italy", published

On 25 September 2013, Samsung Galaxy Gear was officially launched in Italy at the same time as it was launched in 148 other countries. This innovative wearable electronics device was launched as the first ‘smart watch’, which is essentially a watch that includes functionalities typically see on smartphones. This launch represented the first major step towards a new frontier in consumer electronics. The Samsung Galaxy Gear was first introduced at Berlin’s Electronic International Fair (IFA) and the device gives consumers the ability to receive and make calls with voice control included and it also offers the functionality of a camera mounted in the strap. The device has a 4.1 inch screen and can be connected with a Samsung Galaxy Note 3 smartphone via Bluetooth. Since the launch of this product, the profitable and innovative category of wearable electronics has been entered by many new players, both local and global players. Consumers generally appreciate these products for their ability to process data and communicate with connected smart devices.

Full Report Details at
- http://www.fastmr.com/prod/1126687_wearable_electronics_italy.aspx?afid=301

Competitive Landscape

Apple led autonomous wearable electronics in 2015 with a volume share of 42% due to the launch of Apple Watch, which was supported by strong marketing and advertising campaigns and the high penetration of Apple devices among Italian consumers, resulting in high awareness of the brand among the Italian population. Samsung ranked second in autonomous wearable electronics in 2015 with a volume share of 24% thanks to the launch of Samsung Gear, the favourable good price/quality ratio of this product and the high diffusion and interoperability of these devices.

Industry Prospects

Wearable electronics is set to increase in volume at a CAGR of 45% over the forecast period, rising to 4.5 million units sold in 2020, while value sales are set to increase at a CAGR of 62% at constant 2015 prices. By 2020, autonomous wearable electronics devices are set to comprise 71% of total wearable electronics volume sales. The stronger value than volume growth expected in the category over the forecast period is set to be due to the growing prevalence of autonomous wearable electronics in the category, as the average unit price of autonomous wearable electronics is considerably higher than the average unit price in passive wearable electronics. This is set to result in the average unit price of wearable electronics rising from €93 in 20 €15-€157 in 2020, in constant 2015 terms.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Italy with research from Euromonitor's team of in-country analysts.

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