New Market Research Report: Surface Care in South Korea

A major social issue in 2015 was the Middle East Respiratory Syndrome (MERS) crisis which hit the South Korean nation unexpectedly. The result has been strong recognition of personal and environmental hygiene and of the harmful effects of viruses and germs. The rapid expansion of the disease in 2015 was largely caused by the insanitary environment within hospitals and public areas.

Competitive Landscape

LG Household & Health Care Ltd maintained its leading player position for two consecutive years since 2014 when it stepped up to the top rank in surface care. The company accounted for 34% of total value sales of surface care in 2015. It is the leading player in bathroom cleaners and also the number one player on home care disinfectants. Mr Homestar is the new name used with the upgraded packaging that comes from the company’s main brand of Homestar for surface care products.

Full Report Details at
- http://www.fastmr.com/prod/1127212_surface_care_south_korea.aspx?afid=301

Industry Prospects

Surface care is expected to remain stagnant for the forecast period with value growth at a 1% CAGR in constant 2015 terms. Value growth will be higher than the actual volume growth of surface care during the forecast period due to increases in average unit prices. New products will continue to be introduced with advanced features and packaging designs will become more appealing to catch consumer attention.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in South Korea?
* What are the major brands in South Korea?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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