New Market Report: Carbonates in Thailand

Various marketing strategies were applied by carbonates players to gain shares from competitors. A new player, Sakol Beverage, revived the RC Cola brand through its first TV advertisement. The goal is to become a top three player. Meanwhile, Coca-Cola launched extensive marketing campaigns to maintain its top position. Other major brands, including Pepsi, Big Cola and Est, were supported by promotional campaigns, especially lucky draw schemes, to boost sales during the economic slowdown.

Competitive Landscape

Coca-Cola (Thailand) increasingly dominated carbonates in Thailand over the review period. The company has a strong brand presence and incomparable distribution network in the country.

Industry Prospects

Carbonates is expected to see a 3% CAGR in both total volume and value (at constant 2015 prices) sales over the forecast period to reach 3.3 billion litres and Bt109.5 billion in 2020. Due to rising health consciousness, carbonates is predicted to see slower off-trade volume growth than other categories of soft drinks. Thais are likely to continue to shift from carbonates to perceived healthier or trendier drinks.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Carbonates in Thailand?
* What are the major brands in Thailand?
* Who are the key consumers of carbonates in Thailand?
* How do premium vs. standard vs. economy brands compete for sales and market share?
* How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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