Dishwashing in Poland - New Market Study Published

The penetration rate of dishwashers increased by two percentage points in 2015 to 26%. This is one of the main growth drivers of dishwashing in Poland. Automatic dishwashing tablets experienced the fastest value growth of 2015 with a 10% sales rise. This was related to the fast development of the convenience trend. The increasing variety and availability of automatic dishwashing tablets offered by both domestic and international companies have contributed to greater product awareness, which has also translated into sales.

Competitive Landscape

Henkel and Grupa Inco are the leading companies within dishwashing in Poland. In the case of Henkel, its high value share of 23% in 2015 was achieved thanks to its well-known Pur brand, which is the most popular dishwashing brand in Poland. The company’s success is related to its long history as well as its intensive marketing activities. In the case of Grupa Inco, its value share of 18% in 2015 was achieved thanks to the expansion of its well-known domestic brand Ludwik to automatic dishwashing, within which it is present in the fastest-growing category of 2015 – automatic dishwashing tablets.

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Industry Prospects

Convenience will be the main growth driver over the forecast period. This will be evident in the increasing popularity of automatic dishwashing tablets as well as the growing variety of multi-purpose automatic dishwashing products, which will partially replace dishwashing additives. However, Poles are likely to purchase more-specialised products, in particular dish types such as glass or ceramic, which are not so widely available, but might start appearing over the forecast period and boost the premium dishwashing segment.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Poland?
* What are the major brands in Poland?
* What is the dishwasher penetration rate in Poland?

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