Market Report, "Carbonates in Hong Kong, China", published

Due to media coverage and public debate, sugar had a negative public image in 2015. As the rise in sugar intake was linked with obesity, sugary carbonated beverages were identified as one of the principle risks. Consumers were increasingly health-conscious and chose healthier beverages in a bid to maintain a healthier lifestyle. At the same time, the government was becoming increasingly concerned about the rising cost of illness and thus made more efforts to encourage healthy living such as the EatSmart@school.hk campaign that was launched in 2011 to improve the eating habits of schoolchildren in order to enable them to follow a healthy diet.

Competitive Landscape

Swire Coca-Cola Hong Kong Ltd maintains its dominance in carbonates with a 71% off-trade value share. This company has been present in Hong Kong for decades. It maintains a good reputation simply because customers feel there is a sense of guarantee. The popularity of its brands such as Coca-Cola and Schweppes has strong equity and the brands are well-known by consumers.

Full Report Details at
- http://www.fastmr.com/prod/1128123_carbonates_hong_kong_china.aspx?afid=301

Industry Prospects

As consumers are expected to incorporate healthy eating habits into their lifestyles over the forecast period and turn to other carbonate alternatives, carbonates is expected to see a decline in both off-trade and on-trade volume terms over the forecast period. With the government’s encouragement and efforts, leading carbonates players such as Swire Coca-Cola Hong Kong and PepsiCo are investing more heavily in introducing new products other than carbonates to reflect the health trend.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Carbonates in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* Who are the key consumers of carbonates in Hong Kong, China?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Global Carbonates Report 2015 ; Comprehensive Analysis of Trends in the Global Carbonates Market Including Long-term Forecasts
- Hong Kong Soft Drinks Review 2015; Comprehensive Analysis of Trends in the Soft Drinks Market Including Long-term Forecasts
- Soft Drinks in Hong Kong, China
- Carbonates Market in Asia to 2020: Market Guide
- Hong Kong Carbonates Category Profile 2014