"Jeans in Taiwan" now available at Fast Market Research

Standard-priced brands such as Uniqlo expanded aggressively in 2015. Outlets of standard-priced brands can be seen in train stations or in shopping centres. There are also independent stores in popular shopping areas. Premium-priced brands are mostly located in department stores. Compared to standard-priced brands, premium brands are not as easily available to consumers, which decreases their attractiveness. Consumers turn to standard brands of jeans because the quality is acceptable and they are sold in outlets that are more easily accessible than premium brands.

Competitive Landscape

Blue Way Co and Levi Strauss & Co respectively held the top two positions within jeans in 2015, each recording an 11% value share. Levi’s was the leading brand in 2015, but the gap to second place narrowed towards the end of the review period as the brand’s premium retail selling price in Taiwan became less attractive to consumers who had access to a range of cheaper options.

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Industry Prospects

Jeans is projected to decline at a CAGR of 2% at constant 2015 prices over the forecast period. On the one hand, the quality offered by international brands will result in jeans being durable and wearable for a long period of time. Consumers will, as a result, not make frequent purchases of jeans. On the other hand, consumers are losing interest in international brands. The expansion of outlets makes it possible for consumers to visit such stores. As a result, it is becoming less exciting to visit such stores, which lowers the desire to make purchases. While brands take time to renew their designs, consumers will refrain from buying new jeans.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Jeans in Taiwan?
* What are the major brands in Taiwan?
* How dynamic is the growth of clothing and footwear internet sales?

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