RTD Tea in Serbia - New Report Available

The Serbian government introduced extensive austerity measures at the end of 2014, with the reduction of the salaries of all public employees by 10% being the most important in this context. This measure immediately took its toll on disposable incomes, and consumers were forced to reduce their expenditure on non-essential goods. RTD tea is certainly considered non-essential, and hence saw a steep decline in 2015.

Competitive Landscape

Coca-Cola HBS Serbia convincingly led RTD tea in Serbia in 2015, with a 66% off-trade value share. The company’s Nestea brand enjoys excellent distribution, a good reputation and extensive marketing support. Ranked second in 2015 was domestic company Nectar with a 14% off-trade value share, followed by Jamnica with an 11% share. All other producers were well below the three leading players.

Full Report Details at
- http://www.fastmr.com/prod/1128365_rtd_tea_serbia.aspx?afid=301

Industry Prospects

Since the health and wellness trend is becoming increasingly important in Serbia, and since consumers have started to be aware of the high sugar levels in RTD tea, it is likely that this will be the main trend in the category over the forecast period. In other words, manufacturers are expected to launch new products with reduced sugar levels and stevia, as well as products with claims such as "fewer calories" and "enriched with vitamins". Coca-Cola HBS Serbia has already launched Nestea with stevia, and other producers will certainly follow its lead.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Serbia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in Serbia?
* What are the major brands in Serbia?
* What flavors of RTD Tea, like green tea, are the most popular in Serbia?
* Who is the consumer profile of RTD tea drinkers in Serbia?
* What are the key on-trade market trends for RTD Tea sales and how these are changing?
* What is the key on-trade distribution channel for Serbia?

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