Newly released market study: Dishwashing in Bulgaria

During 2015, hand dishwashing was still the biggest within Bulgarian dishwashing, with a value sales split of 62% of total value sales and 87% of total volume sales. Automatic dishwasher penetration is steadily improving yet the rates are low enough that hand dishwashing is still the norm. While hand dishwashing is saturated and mature, automatic dishwashing is recording far more dynamic development.

Competitive Landscape

Ficosota Syntez OOD remained the leading player in dishwashing in 2015 with a retail value share of 27% and value sales of BGN12 million. The revenues of Ficosota Syntez came almost entirely from hand dishwashing, where its value share was 43% in 2015. However, the company also entered automatic dishwashing towards the end of the review period, introducing its first product in automatic dishwashing tablets under the Blazy brand. In hand dishwashing, the company owns the two most popular brands, Eho and Feya, which are well positioned as popular value for money options. The company’s leading position is maintained through strong brand awareness and distribution, attractive pricing, clever marketing strategies and a diverse range of fragrances.

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Industry Prospects

Automatic dishwashing is mostly high-priced and on a natural, albeit gradual, growth trajectory. This will have a positive impact on dishwashing overall, even while competition intensifies in hand dishwashing. Dishwasher penetration will be a steady driver of growth, while the search for a better price/quality relationship may further influence consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Bulgaria?
* What are the major brands in Bulgaria?
* What is the dishwasher penetration rate in Bulgaria?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

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