New Market Research Report: Home Insecticides in South Africa

Home insecticides continued to see relatively strong current value growth of 8% in 2015. Electric insecticides saw the most dynamic growth in current value terms, owing to inflationary pressures within the category. Electric insecticides also remained among the more niche categories within home insecticides.

Competitive Landscape

Domestic player Tiger Consumer Brands continued to dominate home insecticides, making up a value share of 53% in 2015. It was followed by international players SC Johnson & Son and Reckitt Benckiser with shares of 25% and 18% respectively. Tiger continues to benefit from the strength of its heritage brand, Doom, which is very much a household name in South Africa.

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Industry Prospects

Home insecticides is expected to increase at a constant 2015 value CAGR of 2% over the forecast period, with spray/aerosol insecticides predicted to see the most dynamic growth. Products within this category continue to provide the most overall value within home insecticides and companies are likely to continue offering promotions in order to drive volume sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Insecticides in South Africa?
* What are the major brands in South Africa?
* Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in South Africa?
* What are the key new product launches in the insecticides market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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