Just Published: "Surface Care in Vietnam"

Rampant growth from giant players, namely Unilever Vietnam, SC Johnson & Son Vietnam Co Ltd and AMG Vietnam Co Ltd, imposed negative effects on smaller companies’ performance. Whilst these three major players kept launching active marketing campaigns, many products from smaller names such as Rang Dong Spca Co Ltd, PVB Co and International Chemical Co Ltd are dying out on the market with imperceptible shares.

Competitive Landscape

The competitive landscape was led by Unilever Vietnam with 28% retail value share. Owning the most popular surface care brands – namely Sunlight, Vim and Cif – the company unsurprisingly continued leading the category. Moreover, Unilever Vietnam also invested decent marketing budgets in TV commercials, which also factored into helping it maintain the most prominent position on the market.

Full Report Details at
- http://www.fastmr.com/prod/1127223_surface_care_vietnam.aspx?afid=301

Industry Prospects

Increasing awareness about health issues related to long-term exposure to chemicals in surface care will negatively affect the industry’s forecast growth. In addition, Vietnam was amongst the countries with the highest cancer patient rate in the world in 2015, which will cause consumers to be even more cautious in making buying decisions for surface care products over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in Vietnam?
* What are the major brands in Vietnam?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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