Surface Care in Singapore - New Market Report

Wipes are increasing popular due to their convenience and pricing. Wipes allow a much quicker way to clean floors than vacuum cleaners or traditional mops, which take more time to set up and dispose of. As well as the convenience, wipes are becoming cheaper as dollar shops are expanding their range of economy wipes.

Competitive Landscape

SC Johnson & Son led sales in surface care category in 2015 due to its presence in almost all formats of surface care. SC Johnson & Son with its Kiwi Kleen brand held a 47% value share of floor cleaners and a 25% value share of multi-purpose cleaners, the two categories that contributed the most to surface care sales in 2015.

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Industry Prospects

Surface care is expected to continue growing in volume terms over 2015-2020. However, consumers are likely to continue to prefer standard and economy brands as they value efficiency and moderate prices more. The green trend is not predicted to pick up in the forecast period as the main shopper demographics will remain relatively unchanged.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in Singapore?
* What are the major brands in Singapore?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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