Tea in South Korea - New Market Report

Tea in South Korea continued to record negative growth over the review period, both in off-trade volume and value terms. Green tea continued to decline in popularity in 2015, but herbal/fruit tea and other tea recorded sound growth. This was mainly due to the discontinuation of the green tea bag business by the leading player in South Korea, AmorePacific. Consumers could no longer find AmorePacific’s instant green teas in major hypermarkets such as E-Mart and Homeplus. As a result, many consumers switched to other types of instant teas such as herbal/fruit teas and premium black teas.

Competitive Landscape

As a result in AmorePacific discontinuing its off-trade green tea and instant tea business, Dongsuh Foods Co was catapulted to the number one spot in tea with a 32% off-trade value share in 2015. In 2015, AmorePacific saw the biggest decrease in value sales, while Dongsuh Foods Co experienced the largest value sales increase. AmorePacific drastically changed its strategy for tea in 2015 and discontinued the distribution and sale of many of its retail tea products.

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Industry Prospects

Tea in South Korea is expected to record a 4% CAGR at constant 2015 prices over the forecast period. Green tea, which accounts for a significant share of total tea sales, will grow at the same rate, underpinning the overall growth in tea.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in South Korea?
* What are the major brands in South Korea?
* Is loose leaf tea available in South Korea?
* Is there a shift from unpackaged to packaged tea in South Korea?
* Is there a market for tea pods in South Korea?
* What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in South Korea?

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