New Report Available: Air Treatment Products in Sweden

The main challenge facing most manufacturers in air treatment products is the country’s mild climate. Even though Sweden is not of especial interest to a high level of air treatment producers for its renowned climate, it still ranked almost on par with the Western Europe average retail volume sales of these products in 2015. The interest that manufacturers had in 2015 was the high disposable income that made continued sales of temporary solutions for the few warm months through cooling fans and the occasional sale of air conditioners possible. High disposable incomes and health awareness also created much better opportunities for selling more premium-associated products such as air purifiers and dehumidifiers – products in which Sweden ranks very high in retail volume sales in Western Europe.

Full Report Details at
- http://www.fastmr.com/prod/1126471_air_treatment_products_sweden.aspx?afid=301

Competitive Landscape

DSG Retail AB was the new leading player in 2015 with a 12% volume share and 25,790 units sold. The company provides Swedish air treatment with the Matsui brand that enjoys nationwide distribution and awareness by being the main private label brand presented by Elgiganten, which was the largest consumer electronics and appliance specialist retailer in selling space and sales value terms in the country during 2015.

Industry Prospects

Manufacturers within air treatment products will continue to spend money on product development in order to find ways of introducing more air treatments products into Swedish households and circumventing the focus on the mild climate that the country experiences throughout most of the year. Better and more appropriately designed products that fit better with the living room furniture and minimalistic design that many Swedes favour will be one development that will advance further over the forecast period. Manufacturers are also estimated to continue to elaborate on how they can develop products that cater to the high health awareness among Swedes by, for instance, creating more products specified for allergy sufferers that will be marketed as being beneficial and advisable for all Swedes to use.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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