New Market Research Report: Childrenswear in Ukraine

In 2015 childrenswear saw its consumption falling by 19% in volume terms in spite of Ukrainians’ traditional eagerness to provide their children with the best things possible. Apart from the effect of the lost consumer base in the Crimea and eastern regions, the category suffered the negative impact of the declining consumer spending power in Ukraine. Prices were rising dynamically, in line with the local currency devaluation, on a number of products, including childrenswear, which hit the category’s potential.

Competitive Landscape

At the end of the review period childrenswear was characterised by a high fragmentation level, similarly to other apparel categories. Many people opted for no-name products from Asian countries and Turkey with brand chasing not particularly pronounced in childrenswear. Price and quality were the primary factors of choice in contrast to branding having a bigger effect on adultwear choices.

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Industry Prospects

Childrenswear is expected to have its potential strongly undermined in future by the unfavourable economic situation in the country determining lower income levels and consumer confidence. Nonetheless, whilst some parents are expected to resort to second-hand stores or use second-hand childrenswear from relatives and friends even in the distant future, new purchases are expected to pick up with time in line with the eventual consumer income growth. Between 2015 and 2020 childrenswear is expected to see its value sales growing by 20% at constant 2015 prices, which is a strong improvement compared to the 6% decline over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Childrenswear in Ukraine?
* What are the major brands in Ukraine?
* How dynamic is the growth of clothing and footwear internet sales?

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