New Market Report: Direct Selling in Turkey

Turkey has a strong direct selling environment, with around 863,000 direct selling agents working within the channel in 2014. Additionally, the high numbers of housewives in the country mean that there is a massive core consumer segment for direct selling, which also attributed to the performance of direct selling towards the end of the review period. Accordingly, direct selling continued to register positive growth in 2015, increasing in current value by 7%.

Competitive Landscape

Avon Kozmetik Urunleri San ve Tic AS continued to lead direct selling in 2015 with a value share of 26%. The company has an extensive network of direct selling agents, which significantly increases the geographical reach of the company. Through these direct selling agents, the company has managed to gain a better understanding of the tastes and demands of local consumers. Nevertheless, towards the end of the review period, Avon continued to face strong competition from other companies such as Herbalife International Urunleri Ticaret Ltd Sti and Oriflame Kozmetik Urunleri Ticaret Ltd Sti. Consequently, the company’s value sales registered a 3% decline in 2015.

Full Report Details at
- http://www.fastmr.com/prod/1127790_direct_selling_turkey.aspx?afid=301

Industry Prospects

Over the forecast period, the increasing penetration of high-speed broadband internet connections and growing customer trust in online shopping are set to continue hampering the performance of direct selling. Additionally, increasing numbers of women in the Turkish workforce during over the forecast period are set to contribute to an increasing preference for less-time consuming and more convenient shopping options, a situation which also is expected to suppress growth in direct selling during the forecast period. As a consequence of these factors, direct selling is set to increase in value at a CAGR of 3% at constant 2015 prices, a rate of grow which is set to be slower than the value CAGR of 4% registered at constant 2015 prices over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth

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