New Market Research Report: Toilet Care in Ireland

Toilet care experienced a slight decline in current value terms in 2015 with value sales of €7 million. There continues to be very few new product launches within this category. However, in retail volume terms the category increased by 1% in 2015. While consumers are still buying toilet care products, value sales are weakening due to the ever increasing presence of private label products, which has led to a decline in average unit prices.

Competitive Landscape

Reckitt Benckiser Ireland Ltd remained the category leader in 2015 with a value share of 32%. While the company still holds a significant value share in toilet care, its overall sales are in decline as it faces up to increased competition from other players and particularly from private label manufacturers.

Full Report Details at
- http://www.fastmr.com/prod/1127250_toilet_care_ireland.aspx?afid=301

Industry Prospects

Toilet care sales is expected to see a flat rate of growth in constant 2015 value terms over the forecast period, with sales remaining at €7 million in 2020. Growth is predicted to be slower compared to the review period, with a lack of new products expected to appear.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Toilet Care in Ireland?
* What are the major brands in Ireland?
* What are the future prospects for the toilet care products?
* What are the key new product launches in the toilet care products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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