New market study, "Womenswear in Greece", has been published

Turbulent economic conditions remained in effect in Greece during 2015, making most consumers rather insecure in their spending. Overall, Greek consumers remain highly interested in low prices and value offers. At the same time, the capital controls that were introduced in summer 2015 also polarised demand, with more affluent consumers investing in designer womenswear and high-end brands, while the majority continued to refrain from spending money on womenswear altogether.

Competitive Landscape

Zara Hellas continued to lead womenswear in Greece in 2015 with a value share of 8%, followed by BSB and H&M Hennes & Mauritz, each with a 5% value share. All three of these companies have been popular for some time due to their wide collections of women’s apparel, their low-to-mid-priced positioning and their very up-to-date styles, which are renewed very frequently.

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Industry Prospects

The need to save money among much of the Greek population is expected to be the most important factor driving trends in womenswear in Greece during 2016 and throughout the forecast period. Within the context of the economic and political instability which continues to plague the country, increasing numbers of Greeks are expected to keep spending to the absolute minimum, even when it comes to the most essential womenswear items. Style trends are set to continue favouring convenient garments that are easy to combine with other garments and outfits, while the retail distribution in the category is set to continue leaning towards the retail outlets and formats that offer the greatest variety and the best offers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Womenswear in Greece?
* What are the major brands in Greece?
* How dynamic is the growth of clothing and footwear internet sales?

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