Carbonates in the Philippines - New Report Available

From: Fast Market Research, Inc.
Published: Wed Apr 06 2016


Retail volume sales rose by 7% in 2015. Manufacturers increased sales by cutting prices and widening distribution. Price cutting has become the go-to strategy to lure low-income consumers and increase consumption, especially amid the growing backlash from health advocates. For example, in 2014, the second-ranked player, Pepsi-Cola Products Philippines, reported that price cuts amid strong competition had reduced profitability. The company, however, recovered to register revenue growth in 2015 by expanding distribution. This was especially prevalent for Mountain Dew, which saw retail volume sales growth of 21% in 2015, driven primarily by distribution expansion and the launch of a 400ml neon bottle.

Competitive Landscape

The Coca-Cola Export Corp led carbonates in 2015 with a retail value share of 58%. The company has maintained its leading position by offering a wide product portfolio with strong brands, not only cola carbonates but also orange carbonates (Royal Tru-Orange) and lemonade/lime (Sprite). Coca-Cola, Sprite, Royal, Sparkle and Pop Cola were the major revenue generators for the group in the Philippines.

Full Report Details at
- http://www.fastmr.com/prod/1133435_carbonates_philippines.aspx?afid=301

Industry Prospects

A 5% retail volume CAGR is expected over the forecast period. This is slightly slower than the review period performance, partly due to the maturity of the category. Growth will be driven mainly by "other" non-cola carbonates, which is predicted to see a 10% volume CAGR. Non-cola carbonates are set to perform well because of a large flavour portfolio. Brands like Mountain Dew are driving growth as manufacturers aggressively expand distribution.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Carbonates in Philippines?
* What are the major brands in Philippines?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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