Newly released market study: Air Care in Pakistan

Air fresheners in Pakistan grew by 16% in current retail value in 2015 due to movement of consumers towards branded products on the back of rising disposable income. More than half of the consumption of air fresheners could be attributed to urban consumers pursuing an aspirational lifestyle.

Competitive Landscape

Reckitt Benckiser Pakistan maintained its lead in air care with a 45% retail value share. Its brand Air Wick is successful in attracting new users through distinguished packaging design and types of fragrance. The brand mainly serves higher-income consumers because of its high prices. The brand is widely available in supermarkets, hypermarkets, department stores and internet retail stores.

Industry Prospects

During the forecast period, value sales of air care are expected to increase at a CAGR of 24% at constant 2015 prices. Improvement in lifestyle quality, cultural events, exposure to advertisements amongst consumers and rapid urbanisation will support the growth in air care in Pakistan. The increase in intensity of air pollution should also play a big role in urging consumers to keep their household atmosphere aromatic.

Full Report Details at
- http://www.fastmr.com/prod/1133212_air_care_pakistan.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Pakistan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Pakistan?
* What are the major brands in Pakistan?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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