New market study, "Home Insecticides in Belgium", has been published

Sales of home insecticides in Belgium are largely dependent on the weather conditions. With its temperate climate, Belgium’s insect population largely increases in the summer period and is made up of mostly flying insects. Meanwhile other periods tend to see a constant population of mostly crawling insects. The summer period in Belgium used to be spread between May and September with the hottest months being June and August. However, during the last few years of the review period, this summer period shrunk significantly, with dry and relatively warm weather lasting for only three short months in Belgium in 2015. With such conditions, it is understandable that home insecticides did not perform very well in Belgium in 2015.

Competitive Landscape

The major story in home insecticides was the completed acquisition of Spotless Group SAS by Henkel AG & Co. Spotless used to be the leading manufacturer within home insecticides. The Vapona brand still holds a 46% value share within home insecticides, but Henkel is now the owner of the brand. Therefore, Henkel, which was not active in home insecticides before the acquisition, is now the leading player within home insecticides.

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Industry Prospects

The performance of home insecticides in Belgium during any given year is usually strongly linked to the prevailing weather conditions. As such, its performance tends to fluctuate and it is difficult to predict with any level of accuracy. Nevertheless, at this stage, it is becoming increasingly apparent that, overall, the impact of global warming is likely to be felt in northern European countries such as Belgium, especially as far as higher numbers of flying insects are concerned. In addition to the influence of the prevailing weather conditions on both volume and value sales of home insecticides, there are two other factors which are likely to shape the performance of home insecticides over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Belgium market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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