New Market Research Report: Juice in Denmark

Unfrozen nectars was the fastest-growing category in juice, with a 100% retail volume increase in 2015. The category grew from low base of under 1 million litres in 2013 to 7 million litres in 2015. The category was boosted by the escalating popularity of drinking aloe vera nectars and launches by Rynkeby Foods. Hansen & Co launched Aloe Vera Njie, which is a Swedish brand owned by Njie Group. Aloe Vera Njie is a superfruit nectar, rich in nutrients, with superior antioxidant quality and potential health benefits. Rynkeby Foods launched a product extension to its Rynkeby brand in unfrozen nectars. Rynkeby was the leading brand in juice in 2015, and has a long-standing presence in reconstituted 100% juice category.

Competitive Landscape

Danish player Rynkeby Foods remained the clear leader with 40% of retail value sales in 2015. The company is present in 100% juice and in the fastest-growing category – unfrozen nectars. The company sells the brands God Morgon and Rynkeby (both owned by Arla Foods Amba at a global level), and Tropicana (PepsiCo Inc).

Full Report Details at
- http://www.fastmr.com/prod/1128258_juice_denmark.aspx?afid=301

Industry Prospects

Unfrozen nectars will be the fastest-growing category in juice, helping juice as a whole record positive growth over the forecast period in Denmark. The brand Njie Aloe Vera is expected to see further growth over the forecast period, which might be accompanied by other aloe vera nectars at the beginning of the forecast period. Aloe vera drinks’ sales are driven by the product’s healthy image, due to its high content of nutrients, superior antioxidant quality and potential health benefits.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Juice in Denmark?
* What are the major brands in Denmark?
* What are the flavour trends in fruit juice and vegetable juice?

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- Juice Market in Europe 2015-2019
- Global Juice Report 2015 ; Comprehensive Analysis of Trends in the Global Juice Market Including Long-term Forecasts
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- Juice in the Netherlands
- Juice in France