Personal Care Appliances in Portugal - New Market Study Published

One of the less affected categories in consumer appliances during the economic crisis, and one which saw a rapid recovery, was personal care appliances. This is somewhat of a "lipstick effect", with beauty products increasing to improve morale in adverse times. As in food, whereby consumers started to make more home-made meals in order to save money, a similar movement was seen in beauty, with consumers trying to save money at the hairdresser and beautician by doing their own hair and beauty treatments at home.

Competitive Landscape

Procter & Gamble led personal care appliances with an 18% volume share in 2015, supported by its important presence in hair care, body shavers and oral care with the Braun and Oral-B brands.

Industry Prospects

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The use of personal beauty products at home is set to continue to increase in the forecast period. Even though beauty businesses such as hairdressers and beauticians, which suffered a considerable decrease in clients during the economic crisis, are now experiencing an increase in business, consumers are now more rational and careful with their expenditure. It is therefore expected that sales of personal care appliances with increasing innovation and a professional approach will continue to increase.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Personal Care Appliances in Portugal?
* What are the major brands in Portugal?
* What is the share for hair care appliances?
* Is an increased focus on health and beauty driving electric tooth brush sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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