New Market Report: Insurance Competitor Profile: Sainsbury's

From: Fast Market Research, Inc.
Published: Tue Apr 12 2016


Sainsbury's is a retailing giant and the UK's second-largest supermarket brand. As with rival Tesco, Sainsbury's Bank spread its wings into the financial services industry in the 1990s and is now a well-established name in personal lines, able to play off its brand recognition, cross-selling capability, and strong understanding of its customers. A reduction in marketing activity around its personal lines insurance portfolio in a highly competitive market has seen Sainsbury's remain below Tesco (and other retail brands in some cases) in terms of brand selection. The question is whether, facing a range of challenges in its core retail business, it will demonstrate appetite to fully leverage its strength in the insurance space.

Key Findings

* Sainsbury's Bank was the 20th most selected insurance brand for home insurance, according to our 2015 General Insurance Consumer Survey, while it was only 29th most popular for car insurance.
* Sainsbury's Bank's insurance advertising has declined quite dramatically in the last couple of years.

Full Report Details at
- http://www.fastmr.com/prod/1135728_insurance_competitor.aspx?afid=301

Synopsis
Verdict Financial's "Insurance Competitor Profile: Sainsbury's" explores Sainsbury's brand power within the context of Sainsbury's Bank and looks at the strengths, weaknesses, opportunities, and threats found within Sainsbury's insurance business.

Reasons to Get this Report

* Gather insight into where Sainsbury's Bank is performing strongest by insurance product and purchasing method.
* Identify the comparative strengths and weaknesses of Sainsbury's insurance business and the opportunities or threats emerging as a result.

Companies Mentioned in this Report: Sainsbury's, Argos, Home Retail Group, Tesco, Asda, Barclaycard, BP, Debenhams, British Gas, Hertz, Homebase, Nectar, Bank of Scotland, Your Money, Tesco Bank, UK Insurance Ltd, Direct Line Group, Allianz, Cigna, Pet plan

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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