New market study, "Multiplay in the Americas", has been published

From: Fast Market Research, Inc.
Published: Fri Apr 22 2016


Globally, operators are striving to develop new revenue streams, increase margins and ARPS, retain existing customers and reduce churn. Multiplay bundle services, combining traditional telecom services such as fixed voice, fixed broadband, pay-TV and mobile services, is one of the key strategies being adopted by operators in the Americas to reach these goals. Operators in Latin America are still highly focused on attracting customers to multiplay bundles through aggressive pricing discounts. On the other hand, operators in North America are focusing on developing value-added services that can integrate with their multiplay offers aiming to provide unique experiences to customers. Both in North and Latin America, operators are implementing different strategies, including mergers and acquisition, to complement their service lines and develop multiplay bundled services.

Key Findings

* At year-end 2015, the Americas region registered 141.6m multiplay households and will reach 171.5m by year-end 2020, a five-year CAGR of 3.9%. Both the US and Canada display high multiplay household penetration rates with 61% and 80.8% at year-end 2015, respectively. As a result, multiplay services growth will be mainly driven by Latin American countries, chief among them Brazil, Colombia and Mexico.
* Most operators in Latin America focus their multiplay strategy on price discounts, which normally exceed 25%. Conversely, the majority of North American operators are enhancing their multiplay offerings with value-added services such as cloud and OTT functionalities, while trying to maintain price discounts on bundles below 20%, with the goal to improve customer experience without compromising margins.
* Multiplay offerings built around an FTTH/B broadband proposition have IPTV as the core element of the bundle as it allows customers to perceive the advantage of higher bandwidth through the consumption of content such as streaming videos through VoD and other OTT functionalities such as DVR, catch-up TV.

Full Report Details at
- http://www.fastmr.com/prod/1152248_multiplay_americas_valueadded.aspx?afid=301

Synopsis
"Multiplay in the Americas: Value-Added Services Increasingly Integral to the Multiplay Value Proposition", a Telecom Insider by Pyramid Research, provides an executive-level overview of the multiplay services market in the Americas today, with forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into the multiplay services market, analyzing key trends on fixed-mobile convergence and quadruple-play services, assessing business models and pricing strategies, evaluating market players, based on proprietary data from Pyramid Research's databases.

It provides in-depth analysis of the following:

* Market size and forecast; a look at the total market size and forecast for multiplay services in North and Latin America, with an overview analysis per country.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Multiplay Services: Bundling Growth and Strategies Beyond Traditional Quadruple-Play
- Singapore: Operators Invest in LTE Improvements and Multiplay Offers as Regulator Set to Increase Competition
- Mobile Network Operator VAS and APIs: MVAS and API Market Opportunities and Forecasts 2015 - 2020
- Mobile Value-Added Services in Asia-Pacific: Forces Driving and Inhibiting Enterprise MVAS for MNOs
- Location Based Services (LBS) and Real-Time Location Systems (RTLS) Market - Global Forecast to 2020

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »