"Russia Consumer Electronics Report Q2 2016" Published

Russian consumer electronics device spending collapsed in 2015 as the economic crisis resulted in a sharp decline in consumer sentiment - and device affordability due to extensive rouble depreciation that eroded consumer purchasing power. The market is expected to contract again in 2016 as economic conditions continue to be hostile, but there will be some let-up from the depths of the crisis in 2015. After this sharp downturn there is pent-up device demand across the market, but we have adopted a cautious outlook for a rebound over the medium term based on the weak household income outlook, while uncertainty around Russian international relations holds the prospect for further disruption. There is some upside potential to offset this, if the government can kick start the expansion of domestic electronics manufacturing, including components, that would go some way towards alleviating the erosion in affordability. Our core scenario is for device spending to increase at a CAGR of 5.6% over 2016-2020 and to remain far below previous highs in value and volume terms even by 2020.

Full Report Details at
- http://www.fastmr.com/prod/1152885_russia_consumer_electronics.aspx?afid=301

Latest Updates & Industry Developments

Computer Hardware: USD5.4n in 2016 to USD6.4bn in 2020, a compound annual growth rate (CAGR) of 4.3%. Pent-up demand from depth of the economic crisis in 2015-16 has potential to see spending bounce back from 2017, but a subdued economic outlook means purchasing power will remain below 2013 levels even in 2020, and consequently we believe lower volumes and greater share for low-cost brands will remain characteristic of the segment.
AV: USD3.7bn in 2016 to USD4.3bn in 2020, a CAGR of 4.2%. TV set upgrades based on smart, Ultra-HD and OLED technologies - along with a deceleration in digital camera volume cannibalisation - will return the market to growth. Potential for strong performance in 2018 when Russia hosts the FIFA World Cup, which could be a powerful trigger for TV set upgrades.
Handsets: USD5.0bn in 2016 to USD6.8bn in 2020, a CAGR of 7.9%. After the market stalled in 2015 and 2016 there remains potential for first-time smartphone upgrade purchases to drive outperformance of the handset segment once the economic environment improves.

The Russia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Russia.

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