Market Report, "Quarterly Beverage Tracker Third Quarter 2015 for Latvia", published

As Latvians are becoming healthier, there is a growing consumption of healthier drinks being observed. The rise in the excise duty for alcoholic drinks brought bigger changes in the consumption patterns than initially expected; FABs and beer saw the most significant consumption losses. The dairy market is still unstable in Latvia - the price of milk continues to decrease, which, resulted in the growing consumption of milk products. The economic mood in the country was positive during Q4-15 and that was reflected in overall beverage consumption volumes.

Key Findings

* The growth for packaged water is mainly attributed to the dry weather in Latvia during the Q4-15, which resulted in a water shortage for people using water wells
* As the economic situation in the country is becoming better and purchasing power is increasing, more people can now afford to buy premium beverage products
* Latvians are trying to live healthier lives which saw a rise in low calorie drinks, such as reduced calorie cola
* The consumption of beer was mainly affected by the rise in excise duty making the category more expensive
* Despite hot beverage prices falling in Latvia during Q4-15, the atypically warm months negatively affected their consumption in Latvia

Full Report Details at
- http://www.fastmr.com/prod/1172934_quarterly_beverage_tracker.aspx?afid=301

Synopsis
Canadean's Latvia Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

* Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories
* Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters
* Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Latvia beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in Latvia to back your marketing initiatives

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