New market study, "Kenya Tourism Report Q3 2016", has been published

Kenya is one of the most developed tourism markets in Africa , but its image has been tainted in recent years due to terror threats. The government and the country's tourism board are heavily investing in reviving the tourism industry , and international investors are taking note. Major international hotel brands are continuing to enter and expand in the Kenyan market, a signal of trust in the sector's revival.

Europe has traditionally been the key source market for Kenya; however, recently the Kenya Tourism Board (KTB) has been strengthening its efforts to promote the country to regional markets, as well as potential domestic travellers, in order to compensate for the lower number of arrivals from abroad. Direct flight links that are in the process of being established, such as to the US, could diversify source markets further. In addition, the hotel industry is still expanding despite the market being fairly saturated. Hotel industry investors are finding room for growth in the luxury accommodation sector, particularly in Nairobi's business district, as seen by recent expansions by major international chains. More low-cost chains are looking to expand outside of the capital, with Asian hotel chains showing particular interest.

Full Report Details at
- http://www.fastmr.com/prod/1191638_kenya_tourism_report_q3_2016.aspx?afid=301

Key Updates And Forecasts

Inbound tourism is forecast to grow positively from 2017. Over the long term this growth will increase at a faster pace than previously expected, with total arrivals projected to hit over 1.4mn by 2020.

By 2020, the higher number of inbound tourists will push international tourism receipts up, to just over USD3.5bn, an increase of 14.3% from 2019. The hotel and restaurant industry value is expected to stay at USD0.5bn for the majority of the forecast period, from 2016 to 2019; it will increase to USD0.6bn in 2020. The KTB has identified the Middle East and Asia Pacific as potential source regions for tourism growth.

In December 2015, Kenya was voted the world's leading safari destination at the World Travel Awards, a recognition that could boost the tourism sector.

The hotel sector is experiencing high volumes of investments and expansions, an indicator of foreign investors' trust in the growth of Kenya's economy.

There are some downside risks to our forecasts, which include the continuous uncertain security situation in the country.

The Kenya Tourism Report has been researched at source and features BMI Research's independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's Kenya Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Kenyan tourism industry.

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