Meir taps in to global market

Melbourne tapware brand Meir has embarked on a substantial global expansion strategy for its signature matte black tapware range.

With successful international distribution in New Zealand, South Africa and the Netherlands, Meir now plans to introduce local fulfilment in additional markets – beginning with the UK by mid 2017.

CEO Rick Bazerghi said Australia was only ever the first step for Meir. "We have had a huge amount of success selling to international customers directly and through our distributors," Mr Bazerghi said. "More than a quarter of our sales are now from overseas, which is in line with our forecast."

Mr Bazerghi puts Meir’s success down to three factors: quality products, an innovative online sales strategy, and a fierce commitment to exceptional customer service. "We are all very proud of the strong reputation Meir has gained in the industry," he said. "We are able to service architects and interior designers around the globe unlike any other tapware brand."

Meir’s international growth has been mostly organic, with modest spend on advertising. It has achieved strong brand awareness through social media channels.

Meir boasts the largest range of matte black tapware and plumbing products in the world, but also manufacturers a range of special finishes such as Aged Brass, Rose Gold, and Satin Chrome, which are all being well received from both domestic and international clients. Its signature product range is constructed with European components, sourced from world renowned brands in Hungary and Spain. Meir’s process of electroplating the tapware coating in matte black is extremely rare in Europe.

Black tapware is being increasingly favoured by high-end architects and interior designers for its bold yet timeless style, particularly when paired with natural materials such as timber and stone. "It’s certainly not just a passing trend," Mr Bazerghi said. "Our customers love matte black because it allows them to venture out without being too extravagant, and there isn’t the risk that it will date quickly."

In 2017 Meir will focus on new commercial and multi-residential partnerships in Australia and Europe.



For more information, product samples, images or interviews, please contact marketing@meir.com.au or visit www.meir.com.au or phone 1800 012 122.