softRealty.com taps Douglas Hurst as President and CEO

softRealty.com has chosen Douglas Hurst as its President and CEO to lead the launch of the most forward thinking web-based home search tool to hit real estate agents’ websites in 15 years.

[ClickPress, Mon Jun 02 2008] ATLANTA – softRealty.com has chosen Douglas Hurst as its President and CEO to lead the launch of the most forward thinking web-based home search tool to hit real estate agents’ websites in 15 years. Also a member of the company’s Board of Directors, Hurst replaces softRealty.com Founder and Chairman David Carroll, who will continue to serve as Chairman while focusing on the continued development of the company’s cutting edge IDX software.

Hurst’s addition to the management team positions softRealty.com to focus on strategic growth while continuing to provide value to their customers. Hurst assumed his position in time to oversee the successful launch of softRealty.com’s free home search tool on April 1, 2008.

“Doug’s extensive knowledge of technology based companies, customer needs and exceptional operational and strategic leadership make him the ideal choice to lead softRealty.com as President and CEO,” said Carroll. “As founder, I realize that now is the time to add a proven leader to navigate us through the ever changing technology demands of our consumer market while exploring the many other opportunities to better serve real estate professionals and home buyers.”

“I feel privileged to take over the leadership role during this exciting time in softRealty.com’s growth and strategic positioning,” said Hurst. “softRealty.com will soon be recognized as the technology leader in the real estate listing and home buying experiences.”

Prior to joining softRealty.com, Hurst served as founder and CEO of Transcend Capital, LP, a boutique broker/dealer specializing in developing and executing niche derivative securities for other broker/dealers and institutional traders. In 1999 he joined through acquisition ProTrader Securities, LP, and served as president, chief supervisory officer and managing director for a 150 employee broker/dealer with 18 branch offices throughout the US, specializing in the active trading segment of the market. Previously, he co-founded and served as president of Capital Gains, Inc., a broker/dealer also specializing in the active trading segment of the market.

Founded by David Carroll, a seasoned enterprise-level software architect and former I.T. consultant, softRealty.com blends the networking power of Web 2.0 with no-cost, agent-branded property search services to capture the attention of the collective home buying consumer network. softRealty.com will serve real estate professionals by providing an affordable, all-inclusive line of products designed to keep real estate brokers and agents connected to their clients, properties and businesses. Visit www.softRealty.com for more information.