Things to Post and Easy Ways to Increase Engagement On Instagram

The best times for engagement on Instagram are on Mondays and Thursdays.

You can use up to 30 hashtags "#" on Instagram. Use relevant hashtags. Some hashtags you can use include #philanthropy, #fundraising, #volunteer, #causes, #nonprofit, or Making sure your videos are fun. And, if you can't make them fun, then make sure they're high-quality and striking. Ask yourself when posting if the videos or images grab you. If they don't, they're not going to engage others either. Remember, you're trying to capture people's attention, and since a lot of young people are on the site, they're looking for things that catch their attention.

Tag people in your posts. Use @mention (username) to tag your best supporters, champions, and others outside of your organization to help you raise awareness. When you tag others, it helps your post stay relevant longer.

Social media is all about networking. People want to see YOU. Make it a point to let your followers get a "behind the scenes" look at the work you're doing.

Millennials and Generation Z, many of those who are on Instagram use filters and emojis. Make it a point to use them on Instagram. Filter your images and add emojis to your posts and videos. As people are scrolling, this helps grab their attention.

Instagram has a lot to offer businesses as a marketing tool, but only if it is used in the proper manner. If you utilize some of the techniques that we have listed above, you should soon begin to notice an increase in followers as well as interaction among users. If you haven't already created an Instagram account, you may want to do so as soon as possible.
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