Dubai, UAE: As Saudi Arabia gears up to meet the demand for newly licenced female-only gyms, following a milestone law-change in February 2017, UAE-based fitness education provider Empiric launches its first training courses for female fitness professionals in the kingdom.
Empiric’s Founder and Managing Director, Cara Standley said of the launch, "We are thrilled to be launching our fitness courses in Saudi Arabia. There is a huge shortage of properly qualified female fitness instructors who can meet the surge in demand. By providing education and internationally recognised fitness qualifications for women trainers in Saudi Arabia, we are setting the bar for the industry. Women will be able to choose a personal trainer or fitness class, knowing that their instructor will have been thoroughly trained, and is qualified to instruct them safely, knowledgably and effectively."
Starting with short, popular, equipment-based courses in Foam Rolling Kettlebells and TRX Suspension Training, Empiric will also be delivering the internationally recognised YMCA Award in Exercise to Music for group fitness instructors at NuYu. This home-grown chain of boutique women’s fitness centres was founded by a daughter of Saudi’s Crown Prince.
Empiric’s next visit to Saudi Arabia will see the training company deliver a pre and post-natal exercise course to qualify female personal trainers, gym instructors and other fitness professionals to work with women who are pregnant or have recently given birth.
Empiric is in talks to expand its training programmes to offer other fitness qualifications in Saudi Arabia, including the Diploma in Personal Training. With women making up just 20% of the workforce (mainly in domestic roles), this qualifying route will open up a new profession to the women of the kingdom.
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